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How Can I Tell If My Traffic Source has Real Leads?

The FCC Wants TrackDrive to Know Where Data is Coming From, and We have a Free Way to Confirm It

Written by Rich Nolan

Updated at December 26th, 2024

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TrackDrive has Partnered with PermissionTrust to Check Your Data's Accuracy/Date of Origination for FREE - LIFETIME

This means you can check Jornaya LeadID, TrustedFormCertURL, or PermissionTrust Tokens for FREE FOREVER and Know 100%:

  • Where You Get Your Data From
  • You Truly Have TCPA Authorization to Call

The FCC has made it clear that it is the responsibility of TrackDrive and any dialing platforms to KNOW YOUR CUSTOMER (KYC) in 2023.  Starting January 27, 2025 TrackDrive will require clients to use a 3rd party verification tool to prove the Caller has given you permission to call them and it is still within the timeframe of the TCPA laws.  If 3rd party verification is not available, the lead will be forced to “Preview Mode” until 3rd party verification can be supplied to the lead, allowing TrackDrive to move it back to automated contact.  The following methods may be used for verification of your leads:

  • Claim the lead on Jornaya or Trusted Form and supply the appropriate post claim information with the lead
  • Claim the lead as you add it to TrackDrive with Jornaya or Trusted Form
  • Verify the lead with TrackDrive Trusted Form account for at a nominal cost.
  • Check the Jornaya/Trusted Form/PermissionTrust Tokens for FREE using the PERMISSIONTRUST API
  • Coming soon use the Google Tag Manager TrackDrive Pixel on your form pages.

PermissionTrust will only gather data that the publisher hosting the form gives PermissionTrust permission to gather (other than automatically gathering the Jornaya and Trusted Form Tokens when they coexist as scripts on the lander).  

You may have a buyer that wishes to use the FREE API to verify other information before buying data, but any data that is gathered by PermissionTrust is optional.

For TrackDrive, we do REQUIRE that the Phone Number that is going to be used for the main Key of the Lead be marked “permission_capture” and (so the geo can be determined without asking for Zip Code entry) that the “zip” field be marked “permission_capture”.  If Zip is not gathered by PermissionTrust, then any Offer on TrackDrive that needs to prompt for Zip Code can either Data Append it or Ask for it by keypress, but if the data could come from PermissionTrust, the experience of the Caller will be better and more of your callers will get thru an IVR process easier with this data already answered by the form fill.

GET STARTED with PermissionTrust!

To get more information on how to start getting your lead sources to start placing the PermissionTrust Scripts on the Form Lander Sites, reach out to Support@TrackDrive.com or for faster response on getting setup with logins to PermissionTrust, reach out to Permission Trust at support@PermissionTrust.com to get started.

An Example Form is Below that is using the  "permissiontrust_token", "permission_capture", and  "permission_submit" html fields with the Jornaya, Trusted Form and PermissionTrust Scripts all together on one form so you can see them working together:

 <!-- Begin Form Area -->
     <form name="contactForm" id="contactForm" action="submit-form.php" method="POST">
       <input type="hidden" name="useragent" value="<?php echo $_SERVER['HTTP_USER_AGENT'];  ?>">
       <input type="hidden" name="ip_address" value="<?php echo $_SERVER['REMOTE_ADDR'];?>">
       <input id="leadid_token" name="jornaya_leadid" type="hidden" value="" >
       <input name="trusted_form_cert_url" type="hidden" value="" >
       <input type="hidden" name="permissiontrust_token">
<!-- First Name -->
       <label for="first_name">First Name</label>
       <input id="first_name" name="first_name" type="text" placeholder="First Name" minlength="2" required>
 <!-- Last Name -->
       <label for="last_name">Last Name</label>
       <input id="last_name" name="last_name" type="text" placeholder="Last Name" minlength="2" required>
 <!-- Email -->
       <label for="email">Email</label>
       <input id="email" name="email" type="email" placeholder="john@doe.com" minlength="2" required>
 <!-- Contact Phone -->
      <label for="phone">Your Cell Number</label>
      <input id="phone" name="phone"  type="tel"  placeholder="(123) 456-7890" phone required>
 <!-- Address 1 -->
      <label for="address">Address</label>
      <input id="address" name="address" type="text" placeholder="Address" minlength="2" required>
 <!-- City -->
      <label for="city">City</label>
      <input id="city" name="city"  type="text" placeholder="City" minlength="2" required>
 <!-- State  -->
      <label for="state">State</label>
      <select name="state" id="state" required>
               <option selected="selected" value="">Please Select</option>
               <option value="AL"> Alabama</option>
               <option value="AK"> Alaska</option>
               .  .  .  .  .  .  .   .   .   .   .   .   .   .   .   .   .   .   .   .  .
               <option value="WI"> Wisconsin</option>
               <option value="WY"> Wyoming</option>
       </select>
 <!-- Zip -->
       <label for="zip">Zip</label>
       <input id="zip" name="zip" type="text" placeholder="5 Digit Zip" permission_capture required>
 <!-- Submit Button -->
       <input type="submit" value="Let's Get Started!!!" permission_submit>
       <input type="hidden" id="leadid_tcpa_disclosure" name="tcpa_optin_consent_language"><label for="leadid_tcpa_disclosure" permission_capture>By clicking ‘Submit’ I agree by electronic signature to be contacted by THIS COMPANY through a live agent, artificial or prerecorded voice, and automated SMS text at my residential or cellular number, dialed manually or by autodialer, and by email.<br>
                <br>
                By clicking, I am providing my electronic signature expressly authorizing THIS COMPANY to contact me by email, phone or text (including an automatic dialing system or artificial/pre-recorded voice) at the home or cell phone number above. I understand I am not required to sign/agree to this as a condition to purchase.</label>
     </form>
. . . . . . . . . . . . . . . 
The below scripts are just examples and the actual working scripts will be obtained for Jornaya, Trusted Form and PermissionTrust.  
<!-- SCRIPTS --> 
<!-- Jornaya --> 
<script id="LeadiDscript" type="text/javascript">
(function() {
var s = document.createElement('script');
s.id = 'LeadiDscript_campaign';
s.type = 'text/javascript';
s.async = true;
s.src = '//create.lidstatic.com/campaign/REPLACE_ME.js?snippet_version=2&f=reset';
var LeadiDscript = document.getElementById('LeadiDscript');
LeadiDscript.parentNode.insertBefore(s, LeadiDscript);
})();
</script>
<noscript>
<img src='//create.leadid.com/noscript.gif?lac=REPLACE_ME&lck=REPLACE_ME&snippet_version=2' />
</noscript>
<!-- TrustedForm --> 
<script type="text/javascript">
(function() {
var tf = document.createElement('script');
tf.type = 'text/javascript'; tf.async = true;
tf.src = ("https:" == document.location.protocol ? 'https' : 'http') + "://api.trustedform.com/trustedform.js?field=trusted_form_cert_url&ping_field=xxTrustedFormPingUrl&l=" + new Date().getTime() + Math.random();
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(tf, s);
})();
</script>
<noscript>
<img src="https://api.trustedform.com/ns.gif" />
</noscript>
<!-- End TrustedForm -->
<!-- PermissionTrust -->    
    <script async src="//permissiontrust.com/api/campaigns/js/REPLACE_ME" ></script>
</body>
</html>
 

 

 
lead verification traffic validity

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