Why Pay-Per-Call Should Use Postbacks

Why Postbacks Win for Calls

A postback is a server-to-server HTTP request that TrackDrive sends to the traffic source after the call event occurs. It does not depend on the consumer's browser, cannot be blocked by ad blockers, and can be authenticated with a shared token that prevents spoofed conversions.

Postbacks also fire on real telephony events: call answered, call duration reached, conversion recorded, conversion reversed.

How to Configure

Outgoing webhooks (postbacks) are configured per Traffic Source or per offer under "Integrations - Event Triggers" in the sidebar. Each webhook can be tied to a specific event (call accepted, conversion, conversion reversal) and posted to the partner's endpoint with their preferred token format.