Traffic Sources Overview

What a Traffic Source Is

A Traffic Source represents an entity that sends leads or
calls into Trackdrive. In a lead generation network, traffic
sources are typically affiliates or publishers who drive
phone calls or web leads to the platform in exchange for a
payout on each conversion.

Traffic sources are the supply side of the marketplace.
Buyers are the demand side. The platform sits in the middle,
routing leads from sources to buyers and handling the
financial settlement between them.

Key Attributes

• Affiliate ID (afid): the external identifier used in tracking URLs and API requests. Auto-generated starting at 1000 if not provided.
• First name, last name, company name: identity fields. There is no single "name" field; the display name is computed from these fields.
• Paused: when enabled, leads processing for this source is paused.
• Number limit: maximum static numbers allowed for this source.

Computed Name

The display name is computed from first name, last name,
and company name. Dropdowns show the name formatted as
"{afid} - {full name}". Search results also include the
company name.

How Leads Are Attributed

When a call arrives on a tracking number or a lead is posted
via the API, the traffic source is identified by matching
the tracking number's assigned source or the source ID
parameter in the API request. The attributed traffic source
is stored on the call or lead and used for payout
calculation, cap enforcement, and reporting.