Traffic Source Caps

What a Traffic Source Cap Is

A traffic source cap limits the volume a traffic source
can send within a time window. Traffic source caps share
the same infrastructure as buyer caps and buyer group
caps.

Cap Types

Traffic source caps support three cap types:

• Offer conversion: caps based on offer conversions.
• Connection: caps based on connected calls.

Cap Intervals

Each cap type supports four intervals:

• Hourly: resets every hour.
• Daily: resets every day.
• Monthly: resets every month.
• Total: cumulative, never resets.

Concurrency Caps

Traffic source caps also support concurrency caps via
associated business ranges. The concurrency limit on a
business range restricts how many simultaneous calls from
this source can be active at once.

Enforcement

Caps are checked when a new lead or call arrives attributed
to the traffic source. Each cap type tracks a limit and a
used count per interval. When the used count reaches the
limit, further leads are capped.