Offer-Level Conversions

Offer Conversion Records

An offer conversion is a conversion rule defined at the
offer level that applies to every call on the offer
regardless of which buyer handled it. This complements
buyer-level conversions, which are per-buyer.

Offer-level conversions are used for platform-side revenue
tracking, for publisher (traffic source) payouts, and for
cross-buyer attribution.

Conversion Types

The available conversion types are:

• payout - the conversion triggers a payout to the traffic source.
• postback - the conversion fires an outbound postback (e.g., to a third-party tracking platform).
• when buyer converted - the conversion fires only when the buyer has already converted the call through its own buyer conversion rule.

Tokens and Filters on Conversions

Both offer conversions and buyer conversions support token
matching and record filters. A conversion rule can require
that the call carries a specific value in a specific token
(for example, state=CA) before the conversion fires. See
the Tokens and Leads articles for how token values flow
onto a call.