How to Ping from TrackDrive to Ringba (RTB)

Integrations

Overview

Note: steps performed inside Ringba's own interface
reflect that product as of June 2026 and may differ as
Ringba updates its UI.

The TrackDrive traffic source account can ping a
Ringba buyer's Real-Time Bidding (RTB) endpoint
before bridging a call. Ringba returns a bid; if
accepted, TrackDrive overrides the buyer's
Number, Duration, and Revenue with the values in
the ping response and bridges the call to
Ringba's assigned DID.

This guide is the RTB counterpart to
how_to_post_data_trackdrive_to_ringba_ide. The
IDE article covers non-bidded direct posts; this
article covers the ping-based real-time bid flow.

Step 1 (In Ringba): Create URL Parameters

In Ringba, navigate to Integrations > URL
Parameters
and click + CREATE URL PARAMETER.
Create the two fields TrackDrive requires so the
eventual postback can reference the call:

  • trackdrive_call_uuid
  • trackdrive_subdomain

For each parameter:

  • URL Parameter: the database name (trackdrive_call_uuid, trackdrive_subdomain, first_name, etc).
  • Reporting Menu Name: set to User if the field must appear on reports, pixels, or webhooks.
  • Report Name: the friendly label for report headers. When a field is used in a pixel tag filter, the URL Parameter and Report Name MUST match exactly.

Step 2 (In Ringba): Provide the RTB URL

Ringba supplies an RTB URL that includes a token
segment. TrackDrive substitutes that token on a
per-buyer basis. The URL shape is along the lines
of:

https://rtb.ringba.com/v1/production/REPLACE_ME.json

Identify the token segment. TrackDrive will
replace it per buyer in Step 4.

Step 3 (In TrackDrive): Copy the RTB Buyer

Template

In the TrackDrive traffic source account, open
Setup System > Buyers (/buyers) and click the
blue New From Template button. In the template
dropdown search for Ringba and select:

** Ringba RTB Buyer Example

Click Create. TrackDrive copies in a buyer
pre-configured with a PING-type Conversion Setting
and webhook parameters ready for Ringba RTB.

Note: if the template is not available in your
dropdown, contact TrackDrive support.

Step 4 (In TrackDrive): Replace REPLACE_ME and

Fill In Buyer Attributes

Edit the copied buyer. In the Conversion
Settings
, replace the REPLACE_ME
segment with the RTB token from the URL Ringba
provided in Step 2.

Set the standard buyer attributes to match the
Ringba buyer's contract:

  • Number - the DID Ringba assigned leave as is if you want to call buyer on the phone number supplied in a successful Ping response, if it's a static DID remove the path by going to conversion settings under Telephone Number Path
  • Buyer ID - internal identifier.
  • Name - display name.
  • Time Zone - the buyer's business time zone.
  • Paused - Click on the green button to Start when buyer is ready to receive calls

By default the response from Ringba is checked to
confirm the bid is accepted. On accept, the
buyer's Number, Duration, and Revenue are all
overridden with the values in Ringba's ping
response.

Contact TrackDrive

Questions?

We're here to help. Reach out and a Voice Marketing Cloud Specialist will get back to you.

Email support@trackdrive.com
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