Buyer Conversions

What a Buyer Conversion Is

A buyer conversion record describes the rule that, when matched
by a call, produces a paid conversion for the buyer. Each
buyer can have multiple conversion records; the first one
to match is the one that fires.

Conversion Criteria

The most common conversion criterion is call duration: a
conversion fires once the call has been connected for at least
N seconds. Other criteria include webhook-driven conversions
(the buyer post back a conversion to TrackDrive), RTB-driven
conversion with dynamic (revenue and duration), disposition
based conversions (setting a specific disposition fires the
conversion), and keyword-driven conversions in voice agent
flows.

Payout

Each conversion record carries a payout amount. When the
conversion fires, the payout is applied to the call and used
in revenue reporting, in revenue caps, and in buyer payout
reconciliation.

Business Ranges on Conversions

A buyer conversion can have its own business ranges. This is a
second parallel set of hours (separate from the buyer's own
business ranges) that scopes the conversion to specific
day-parts. This is used when a conversion should only fire
during certain hours even if the buyer itself is open 24/7.